@font-face{font-family:Outfit;font-style:normal;font-weight:400;font-display:swap;src:url('assets/outfit-400.ttf') format('truetype')}
@font-face{font-family:Outfit;font-style:normal;font-weight:500;font-display:swap;src:url('assets/outfit-500.ttf') format('truetype')}
@font-face{font-family:Outfit;font-style:normal;font-weight:600;font-display:swap;src:url('assets/outfit-600.ttf') format('truetype')}
@font-face{font-family:Outfit;font-style:normal;font-weight:700;font-display:swap;src:url('assets/outfit-700.ttf') format('truetype')}
:root{--orange:#ff642b;--ink:#171717;--paper:#f4f2ec;--muted:#a6a5a0}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--ink);color:var(--paper);font-family:Outfit,'Noto Sans SC','Microsoft YaHei',sans-serif}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}button,a,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,summary:focus-visible{outline:2px solid var(--orange);outline-offset:6px}button{color:inherit}header{height:100px;padding:0 5%;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #ffffff20;background:#171717f5;position:sticky;top:0;z-index:20}.brand{display:flex;gap:11px;align-items:center}.brand 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p{font-size:14px;color:#aaa9a2;margin:0 0 25px;max-width:90%}.contact{background:var(--orange);color:var(--ink);position:relative;overflow:hidden}.contact-top{display:flex;justify-content:space-between;font-size:10px;letter-spacing:1.5px;margin-bottom:55px}.contact h2{font-size:clamp(60px,8.5vw,130px);letter-spacing:-4px;line-height:1}.contact-bottom{border-top:1px solid #17171750;margin-top:45px;padding-top:28px;display:flex;align-items:center;justify-content:space-between}.contact-bottom p{font-size:15px;margin:0}.light{background:var(--paper)}footer{display:flex;align-items:center;justify-content:space-between;padding:45px 5%;gap:25px}footer p{font-size:12px;color:#c2c0b8}footer p span{font-size:10px;color:#84837c}footer>div{display:flex;flex-direction:column;gap:15px;font-size:12px}footer>div span{font-size:10px;color:#84837c}.back-top{font-size:25px;border:1px solid #ffffff30;width:45px;height:45px;display:grid;place-items:center;border-radius:50%}dialog{border:1px solid #ffffff35;background:#22221f;color:var(--paper);max-width:580px;width:calc(100% - 36px);padding:50px}dialog::backdrop{background:#000b;backdrop-filter:blur(6px)}dialog .close{position:absolute;right:15px;top:12px;background:none;border:none;font-size:22px}dialog h2{font-size:40px;margin:20px 0}dialog p{color:#aaa9a2;font-size:14px}dialog .pill{margin-top:20px}body.modal-open{overflow:hidden}.hidden{display:none!important}html[lang=zh] h2{letter-spacing:-1px;line-height:1.25}html[lang=zh] .service-tab{font-size:23px}@media(min-width:1600px){.hero,.section,header,footer{padding-left:max(5%,calc((100vw - 1400px)/2));padding-right:max(5%,calc((100vw - 1400px)/2))}}@media(max-width:1000px){nav{gap:18px}.hero h1{font-size:69px;letter-spacing:-3px}.hero-layout{gap:25px}.hero-art{height:390px}.hero-links{gap:16px;flex-wrap:wrap}.project-name{font-size:32px}.project-visual{height:240px}.section{padding:75px 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a{font-size:7px;display:flex;align-items:center}.hero-bottom a span{padding-left:12px}.section{padding:65px 6%}.section-label{margin-bottom:25px;font-size:9px}h2{font-size:38px;letter-spacing:-1.3px}.about-columns{grid-template-columns:1fr;gap:0;margin-top:20px}.about-columns p{font-size:14px}.about-foot{gap:20px;align-items:center;font-size:8px}.about-foot a{font-size:10px}.section-heading{display:block;margin-bottom:30px}.section-heading>p,.section-heading>a{margin-top:25px;display:block}.service-layout{grid-template-columns:1fr}#service-tabs{padding:0}.service-tab{padding:19px 0;font-size:23px}#service-panel{margin-top:25px;min-height:320px;padding:28px}.project-grid{grid-template-columns:repeat(2,1fr);gap:25px 13px}.project-visual{height:215px;padding:16px}.project-name{font-size:29px;letter-spacing:-1px}.project-kicker{font-size:7px;letter-spacing:1px}.project-mark{font-size:7px;letter-spacing:.3px}.project-meta{display:block;font-size:11px;line-height:1.5}.project-meta span{display:block}.filters{gap:7px}.filters button{padding:8px 12px;font-size:10px}.work-note{font-size:10px}.process-grid{gap:25px 20px;margin-top:35px}.process-grid h3{font-size:20px}.process-grid p{font-size:12px}.process-grid article>span{font-size:8px}.faq{grid-template-columns:1fr;gap:35px}.questions summary{font-size:15px}.questions p{font-size:13px}.contact-top{font-size:8px;gap:25px;margin-bottom:35px}.contact h2{font-size:57px;letter-spacing:-2px}.contact-bottom{align-items:flex-start;gap:25px;flex-direction:column;margin-top:30px}.contact-bottom p{font-size:14px}footer{flex-wrap:wrap;padding:35px 6%}footer p{font-size:10px}footer>div{font-size:11px;flex:1}.back-top{width:38px;height:38px}dialog{padding:40px 25px}dialog h2{font-size:34px}}@media(prefers-reduced-motion:reduce){*,*:before,*:after{scroll-behavior:auto!important;animation:none!important;transition:none!important}}
@media(max-width:700px){.hero h1{font-size:clamp(42px,10.9vw,76px)}.project-name{font-size:clamp(18px,5.2vw,29px)}}

/* Static client logo collection */
.client-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:32px 24px}.client-logo{display:flex;flex-direction:column;align-items:center;min-width:0;text-align:center}.client-image{width:100%;aspect-ratio:1.15;display:grid;place-items:center;position:relative;background:#fff;border:1px solid #1717170c;transition:border-color .2s,box-shadow .2s}.client-image img{display:block;width:74%;height:74%;object-fit:contain;transition:transform .2s}.client-image>span{position:absolute;right:12px;top:10px;font-size:17px;color:#a4a198;transition:color .2s}.client-logo:hover .client-image,.client-logo:focus-visible .client-image{border-color:var(--orange);box-shadow:0 6px 22px #1717170a}.client-logo:hover img{transform:scale(1.045)}.client-logo:hover .client-image>span{color:var(--orange)}.client-name{font-size:12px;line-height:1.5;margin-top:13px;color:#57554f;max-width:95%}.work .section-heading>p{color:#77736b;font-size:14px}.work .section-heading{margin-bottom:42px}@media(max-width:1000px){.client-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:27px 18px}}@media(max-width:700px){.client-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:25px 15px}.client-name{font-size:11px}.work .section-heading>p{font-size:13px}.client-image{aspect-ratio:1.12}}
/* Preserve the supplied circular logos against a black client section. */
.work{background:#080808;color:var(--paper)}.work .section-heading>p{color:#a7a7a1}.work .section-label{color:#92928c}.client-image{background:transparent;border:0;box-shadow:none;aspect-ratio:1}.client-image img{width:83%;height:83%;object-fit:contain;border-radius:50%;outline:1px solid #ffffff24;outline-offset:0}.client-image>span{color:#777770;top:2px;right:3px}.client-name{color:#c8c7c0}.client-logo:hover .client-image,.client-logo:focus-visible .client-image{border:0;box-shadow:none}.client-logo:hover img,.client-logo:focus-visible img{outline-color:var(--orange)}@media(max-width:700px){.client-image{aspect-ratio:1}}

/* Portfolio: evidence-led project story */
.portfolio{background:var(--paper);color:var(--ink)}.portfolio .section-heading>p{color:#77736b;font-size:14px}.case-study{border:1px solid #17171728;padding:40px;background:#f9f8f4}.case-top{display:flex;align-items:center;justify-content:space-between;gap:25px;padding-bottom:30px;border-bottom:1px solid #17171722}.case-brand{display:flex;align-items:center;gap:20px}.case-brand img{width:88px;height:88px;object-fit:contain;border-radius:50%}.case-index{font-size:9px;letter-spacing:1.5px;color:#77736b}.case-brand h3{font-size:30px;font-weight:500;letter-spacing:-.8px;margin:8px 0 4px}.case-chinese{font-size:13px;color:#77736b}.case-page{font-size:12px;border-bottom:1px solid #17171755;padding:10px 0;white-space:nowrap}.case-page:hover{color:#c84617}.case-story{display:grid;grid-template-columns:1fr 1.25fr;gap:55px;margin:38px 0}.case-story h4{font-size:36px;line-height:1.13;font-weight:500;letter-spacing:-1px;margin:0}.case-story p{font-size:14px;color:#6b675f;margin:0 0 20px}.case-scope{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:0}.case-scope li{font-size:10px;border:1px solid #17171733;border-radius:30px;padding:8px 12px}.case-period{display:flex;justify-content:space-between;gap:18px;align-items:center;padding:18px 0;border-top:1px solid #17171722;font-size:9px;letter-spacing:1.2px}.case-period time{font-size:10px;color:#77736b}.case-metrics{display:grid;grid-template-columns:1fr 1fr;background:#171717;color:var(--paper)}.case-metric{padding:30px 28px;border:1px solid #ffffff12;min-width:0;display:flex;flex-direction:column;gap:20px}.case-metric>span{font-size:11px;color:#bab7ad}.case-metric strong{font-weight:500;font-size:65px;letter-spacing:-2px;line-height:1.1}.case-metric strong span{font-size:.65em}.case-metric small{font-size:10px;color:#a5a298}.case-metric.metric-lead{background:var(--orange);color:var(--ink)}.case-metric.metric-lead>span,.case-metric.metric-lead small{color:#3b2619}.case-metric .exact-count{font-size:39px;letter-spacing:-1px}.case-breakdown{display:grid;grid-template-columns:1.5fr 1fr 1fr;align-items:center;gap:25px;padding:30px 0;border-bottom:1px solid #17171722}.case-breakdown p{font-size:12px;color:#77736b;margin:8px 0 0}.case-breakdown>div:not(:first-child){display:flex;flex-direction:column;gap:10px;border-left:1px solid #17171722;padding-left:25px}.case-breakdown>div>span:not(.case-index){font-size:11px;color:#77736b}.case-breakdown strong{font-size:28px;font-weight:500;letter-spacing:-.5px}.case-note{font-size:11px;line-height:1.7;color:#77736b;margin:24px 0}.case-evidence{border-top:1px solid #17171722}.case-evidence summary{font-size:12px;padding:20px 0;cursor:pointer}.case-evidence img{display:block;width:100%;height:auto;border:1px solid #17171722}.case-evidence a{display:block;padding-bottom:10px}@media(max-width:1000px){header nav{gap:19px}.case-study{padding:30px}.case-story{gap:30px}.case-story h4{font-size:30px}}@media(max-width:700px){.case-study{padding:22px 18px}.case-top{align-items:flex-start;flex-direction:column;gap:15px;padding-bottom:25px}.case-brand{gap:14px}.case-brand img{width:64px;height:64px}.case-brand h3{font-size:25px}.case-index{font-size:8px;letter-spacing:1px}.case-page{font-size:11px}.case-story{grid-template-columns:1fr;gap:20px;margin:28px 0}.case-story h4{font-size:29px}.case-story p{font-size:13px}.case-scope li{font-size:9px;padding:7px 9px}.case-period{flex-direction:column;align-items:flex-start;gap:10px;font-size:8px}.case-metric{padding:22px 15px;gap:16px}.case-metric>span{font-size:10px;line-height:1.5}.case-metric strong{font-size:45px}.case-metric small{font-size:9px;line-height:1.5}.case-metric .exact-count{font-size:clamp(18px,5vw,29px);letter-spacing:-.6px}.case-breakdown{grid-template-columns:1fr 1fr;gap:23px 15px;padding:24px 0}.case-breakdown>div:first-child{grid-column:1/-1}.case-breakdown>div:not(:first-child){padding-left:0;border:0}.case-breakdown strong{font-size:23px}.case-note{font-size:10px}.portfolio .section-heading>p{font-size:13px}}

.case-metrics{grid-template-columns:1fr 1fr}.case-metric.metric-lead{grid-column:1/-1;padding:38px 35px}.case-metric .total-exact{font-size:clamp(68px,10vw,148px);font-weight:500;letter-spacing:-5px;line-height:1.05}.case-metric:nth-child(2){grid-column:1/-1}.case-metric:nth-child(2) strong{font-size:60px}@media(max-width:700px){.case-metric.metric-lead{padding:27px 18px}.case-metric .total-exact{font-size:clamp(34px,9.2vw,65px);letter-spacing:-1.7px}.case-metric:nth-child(2) strong{font-size:45px}}

.case-reels{padding:34px 0 12px;border-top:1px solid #17171722}.reels-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:25px;margin-bottom:26px}.reels-heading h4{font-size:32px;line-height:1.15;letter-spacing:-.8px;font-weight:500;margin:12px 0 0}.reels-heading>a{font-size:12px;white-space:nowrap;border-bottom:1px solid #17171744;padding-bottom:8px}.reels-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.reel-screen{position:relative;overflow:hidden;background:#171717}.reel-screen img{position:absolute;display:block;height:auto;max-width:none}.reel-result{display:flex;flex-wrap:wrap;align-items:baseline;gap:7px;margin-top:14px}.reel-result strong{font-size:29px;letter-spacing:-.6px;font-weight:500}.reel-result span{font-size:10px;color:#77736b}.reel-result span:last-child{margin-left:auto;color:#171717;font-size:18px}.reel-example p{font-size:12px;margin:8px 0 0;color:#77736b}.reel-example:hover .reel-result strong{color:#c84617}.reels-note{font-size:10px;color:#77736b;line-height:1.7;margin:22px 0 12px}@media(max-width:700px){.reels-heading{align-items:flex-start;flex-direction:column;gap:16px}.reels-heading h4{font-size:27px}.reels-grid{grid-template-columns:1fr;gap:28px;max-width:310px;margin:0 auto}.reel-result strong{font-size:29px}.case-reels{padding-top:28px}.reels-note{font-size:10px}}